Trade Marketing Manager job at Airtel Africa | Apply Now

Responsibilities

• Passive Outage analysis, trouble shooting, RCA and reporting .

• Leverage market research to get insights into consumer behaviour and preferences and drive future programs and promotions.

• Track usage pattern to devise customer acquisition strategies.

• Keep track of customer life cycle to drive ARPU growth.

• Develop POS for all COCOs, COFOS, AMB, Agents, SSOs and other outlets for GSM and AM.

• Implement the POS.

• Track execution to ensure compliance with POC and with internal company procedures.

• Create clarity on plans and products to ensure consumer’s understanding of products and services.

• Contribute towards improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points.

• Keep partners aligned with our tactical business strategy ensuring their support for the business roadmap and customer delight objectives.

• Work with partners to encourage partner's participation in the business and his growth to ensure that fresh and innovative ideas are first offered to the organization.

• Recommending appropriate revenue share levels for new services launched and identifying preferred partners to work with.

• Since these initiatives will always have a wide angle, it will be imperative to ensure that all the departments/verticals are fully aligned to support the business.

• Cross functional teams would provide business requirements and other “Must do” to ensure that the business and the customer requirements are always met.