Senior Public Relations Officer job at Uganda National Oil Company (UNOC) Limited | Apply Now

Strategic Planning:

• Develop and implement comprehensive public relations strategies and campaigns that align with the organization’s goals.

• Set objectives for PR activities and measure the effectiveness of campaigns.

Media Relations:

• Build and maintain strong relationships with journalists, editors, and other media professionals.

• Prepare and distribute press releases, media kits, and other communications materials.

• Respond to media inquiries and proactively pitch stories to the media.

Crisis Management:

• Develop and implement crisis communication plans.

• Act as a spokesperson during crises, providing timely and accurate information to the media and public.

• Monitor and manage public perception during and after a crisis.

Content Creation and Management:

• Write and edit speeches, articles, newsletters, and other content for internal and external audiences.

• Oversee the creation of multimedia content, including videos, social media posts, and website content.

• Ensure consistency and quality of messaging across all communication channels.

Event Management:

• Plan and coordinate PR events, press conferences, and promotional activities.

• Manage logistics, invitations, and media coverage for events.

Stakeholder Communication:

• Communicate effectively with internal stakeholders, including senior management, employees, and board members.

• Engage with external stakeholders, such as customers, community groups, and industry associations.

• Monitor public opinion and gather feedback to inform communication strategies.

Brand Management:

• Protect and enhance the organization’s brand and reputation.

• Ensure all communications reflect the organization’s values and brand identity.

• Monitor and analyze media coverage and public sentiment related to the organization.

Social Media Management:

• Develop and manage social media strategies to increase engagement and reach.

• Monitor social media channels and respond to comments and inquiries in a timely manner.

• Analyze social media metrics to measure the success of campaigns.

Training and Development:

• Train and mentor junior PR staff and other employees on effective communication practices.

• Stay updated on industry trends and best practices in public relations.

Reporting and Analysis:

• Prepare reports on PR activities and campaign results for senior management.

• Analyze data to measure the impact of PR efforts and identify areas for improvement.