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Senior Digital Marketing Officer job at Uganda Tourism Board (UTB) | Apply Now
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Senior Digital Marketing Officer job at Uganda Tourism Board (UTB)
Kampala, Uganda
Full Time
About the Organisation
The Uganda Tourism Board (UTB) is a government agency mandated to promote and market Uganda as a premier tourism destination, showcasing its rich biodiversity, diverse cultures, and unique attractions, including the renowned mountain gorillas and the source of the Nile.
Established in 1994, UTB has gained national and international recognition for its strategic efforts in positioning Uganda as a must-visit destination in Africa, working closely with stakeholders in the tourism and hospitality industry to enhance visibility and competitiveness. With a collaborative and innovative work culture, UTB offers a dynamic environment for professionals passionate about tourism development, providing job opportunities in marketing, research, quality assurance, and destination management with flexible work arrangements to foster productivity and work-life balance.
The organization continuously evolves by leveraging digital marketing, sustainable tourism initiatives, and public-private partnerships to drive sector growth and enhance visitor experiences. Operating within Uganda and internationally through strategic engagements, UTB upholds core values of professionalism, integrity, inclusivity, and sustainability, ensuring responsible tourism that benefits local communities and preserves natural and cultural heritage.
As part of its corporate social responsibility, UTB promotes eco-friendly tourism, supports community-based tourism enterprises, and engages in conservation efforts to safeguard Uganda’s tourism assets for future generations. For more information, visit their official website at https://utb.go.ug/
Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:
To promote and contribute to the Development of Tourism sector both within and outside of Uganda.
To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.
Job Title
Senior Digital Marketing Officer job at Uganda Tourism Board (UTB)
Uganda Tourism Board (UTB)
Job Description
Job Title: Senior Digital Marketing Officer
Organisation: Uganda Tourism Board (UTB)
Duty Station: Kampala, Uganda
Reports to: Marketing Manager
To develop and execute comprehensive digital marketing interventions across various online channels, like websites, social media, and email, to achieve UTB business objectives by maximizing brand awareness, lead generation, and customer engagement, while leveraging data analytics to optimize campaigns and stay ahead of emerging digital trends; essentially leading UTB digital marketing efforts with a strategic focus on results and continuous improvement.
Duties, Roles and Responsibilities
KRA 1: Digital Marketing Strategy
Develop and implement digital marketing strategies
Align digital campaigns with business goals and brand positioning
Conduct market research and competitor analysis to identify trends and insights
Optimize marketing automation processes.
KRA 2: Social Media Management
Oversee day-to-day content creation and community management
Monitor, engage, and grow social media followers across platforms
Monitor, engage, and grow social media followers across platforms.
Track social media performance and make data-driven adjustments.
KRA 3: SEO & SEM Optimization
Conduct keyword research and implement SEO strategies to improve search rankings
Manage and optimize paid search campaigns (Google Ads, Bing Ads).
Collaborate with content teams to ensure SEO-friendly web content
Collaborate with content teams to ensure SEO-friendly web content
Track and report SEO and SEM performance using analytics tools
KRA 4: Content Development, management and Marketing
Plan and create engaging content for Website posts, and socials in all formats (videos, Graphics and text).
Ensure content is aligned with the overall marketing strategy and brand voice
Collaborate with designers and writers to produce high-quality content
Track content performance and optimize based on insights
Plan the development, Management, and maintenance of all Digital content to maintain its quality, readiness, and integrity
KRA 5: Email Marketing Campaigns
Develop and execute email marketing campaigns to nurture leads and engage customers
Segment mailing lists and personalize emails for higher engagement
Analyze email campaign performance and provide detailed reports
KRA 6: Performance Analytics
Track, analyze, and report on digital marketing KPIs such as traffic, conversion rates, and ROI.
Use tools like Google Analytics, SEMrush, and HubSpot to gather insights
Set up dashboards for real-time performance monitoring
Provide recommendations for optimizing digital marketing efforts based on data insights
KRA 7: Paid Advertising (PPC)
Plan, execute, and manage paid digital campaigns across platforms (Google Ads, Facebook, LinkedIn
Conduct A/B testing on ads for optimal performance
Monitor campaign budgets and ensure maximum ROI.
Generate detailed reports on paid campaign performance.
Develop UTB’s digital marketing strategy and the annual workplan
KRA 8: Team Collaboration & Leadership
Lead and mentor the marketing team and staff on the trends and use of the digital platforms.
Collaborate with staff for cohesive marketing efforts.
Manage external agencies and freelancers for specialized marketing tasks.
Provide regular performance reviews and feedback to the team.
Lead and mentor the marketing team and staff on the trends and use of the digital platforms.
Establish and manage relationships with influencers, bloggers, and content creators who can promote Uganda’s tourism offerings on digital platforms
Positive brand mentions and coverage from influencers
Key Performance Indicators
Websites content management: Ensure content on the website is updated constantly to increase in organic and paid website traffic.
Conversion Rate: Improvement in conversion rates from marketing channels (email, PPC, social media).
Lead Generation: Growth in the number of qualified leads generated through digital channels.
Social Media Engagement: Increase in engagement metrics (likes, shares, comments, followers).
SEO Ranking: Improvement in rankings for targeted keywords.
Return on Investment (ROI): Positive ROI on digital marketing campaigns.
Email Open and Click-Through Rates: Increased engagement with email marketing.
Ad Campaign Performance: High-quality score and optimal CTR (Click-Through Rate) for paid ads.
Customer Retention: Improvement in customer retention through targeted digital marketing efforts.
Brand Awareness: Increased brand visibility and recognition across digital platforms.
Timely performance reports (weekly, monthly, quarterly and annually)
One annual digital marketing strategy and 4 quarterly digital marketing plans
One digital marketing campaign planned per quarter
15% month on month growth in social media activity (page fans, post reach and engagement)
15% month on month growth in website traffic
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
An Honour’s Bachelor’s degree in Marketing, Business Administration, Commerce, e-business, International business or in a technical or analytical discipline as Math or Computer Science from a recognized University/ Institute.
Master’s degree in any of the above fields from a recognized University/ Institute.
Professional qualification, or evidence of training/development in digital marketing, Post Graduate Diploma/Certificate in Digital Marketing, social media & Analytics.
Experience
At least 5 years’ work experience in marketing with at least 3 years’ bias in Digital Marketing.
Key Competences
Technical Competencies
Ability to develop, execute, and optimize long-term digital marketing strategies that align with overall business objectives of UTB.
Proficient in using analytics tools (e.g., Google Analytics, SEMrush) to track KPIs and make informed marketing decisions.
Capability to derive insights from data to optimize marketing strategies and improve performance.
B2B or B2C marketing, including setting up and managing paid digital advertising.
Expertise in planning, executing, and managing digital campaigns across various platforms, including social media, SEO, SEM, email, and PPC.
In-depth knowledge of search engine optimization (SEO) strategies and search engine marketing (SEM) techniques to improve search rankings and website visibility.
Ability to develop and oversee the creation of high-quality, engaging content across multiple formats (videos, graphics).
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, and JavaScript is required.
Experience working directly with developers to implement designs
Expertise with standard digital design tools, including Sketch, Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, etc.
Ability to manage and update digital assets such as websites, social media accounts and apps
Behavioural/Generic Competencies
High level of Integrity and team work.
Innovativeness and problem-solving skills
Ability to lead the formulation and development of strategies, plans and programs,
Ability to analyze the digital landscape, and agency work plans and reports
Proven ability to manage the development, storage and distribution of digital content
Detailed understanding of key digital marketing channels & media
Ability to lead the development of digital marketing projects
Ability to coordinate with advertising and media experts to improve marketing results.
Ability to work with a team to brainstorm new and innovative growth strategies.
How to Apply
Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, past appointments copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below.
Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue (Lugogo Bypass)
6th Floor Lugogo House,
P.O. BOX 7211 KAMPALA
TEL. +256 414 342196/7 Fax +256 414 342 188
Deadline: 21st March 2025 by 5pm
Please note that only shortlisted candidates will be contacted
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