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SHONA's mission is to Build Prosperity by identifying, guiding, supporting, and connecting entrepreneurs, helping them grow impactful businesses. We empower ambitious entrepreneurs with the knowledge, tools, capital, and networks needed to establish well-run businesses that are beneficial to customers, employees, owners, partners, the environment, and local communities. These businesses are the bedrock of long-term prosperity.

Our vision is to contribute to a thriving East Africa where individuals can fulfill their unique potential. By focusing on dynamic, locally-led businesses across various sectors, we aim to create high-quality jobs, enhance the quality of life, generate wealth, and ensure sustainable development.

We have set a goal to positively impact at least 35 million people through the growth of 1,000 Good Businesses by 2030.

Our Work in Building Good Businesses

At SHONA, we partner with entrepreneurs to provide practical advice, expertise, capital, and connections to help them grow successful businesses. We focus on various growth programs:

1. Agrifood Founders Growth ProgramSupporting initiatives for sustainable food systems in East Africa, such as the Neycha Accelerator & Fund, Generation Food Uganda, and Rootical Business Builder.

2. Women Founders Growth ProgramEmpowering women entrepreneurs through programs like Herizon and the Academy for Women Entrepreneurs Uganda.

3. Investing in SMEsSHONA Capital invests in SMEs to help them grow into impactful businesses, providing not only capital but also hands-on support.

4. Consulting ServicesWe provide strategy consulting and financial advisory to entrepreneurs and businesses.

Our clients include businesses seeking strategic clarity, investors, NGOs, corporations, and development partners who aim to advance economic sustainability.