Sales Representative - EABL job at Diageo | Apply Now

Job Title:  Sales Representative - EABL (Fresher Jobs)

Organisation: Diageo

Duty Station:  Kampala, Uganda

Reports to: Regional Sales Manager

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the role:

The jobholder works closely with the Regional Sales Manager and Head of Sales. This position is field based, and the job holder is expected to manage 300 outlets achieving Quality, Distribution, Visibility, Pricing and Promotion.

Market Complexity:

EABL (U) demand has 54% volume share of beer market.  EABL (U) demand is the No.1 FMCG Company in Uganda and markets IDU brands. EABL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Ugandan alcohol market is key to EABL’s delivery of both volume growth and market share.

Market situation is changing rapidly due to the economic situation, declining disposable incomes and opening up of the economic trading blocs allowing in flow of products from other markets. Consumers are becoming more sophisticated.  This requires proactive selling to maximize company market share. Trade is evolving and being more sophisticated especially at retail level.

Leadership Responsibilities:

The job holder is required to ensure optimum brand visibility and maximized sales through close liaison with Regional Sales Manager, minimize the effects of all competitor brands within ethical guideline, report key field information to ABP and agree follow up plans, administer workload as directed and operate efficiently in management of time and budgets.

Purpose of Role:

Achieves maximum sales profitability, growth, and account penetration within an assigned territory by effectively selling the company’s products. Personally, contacts and secures new business accounts/customers.