Sales and Marketing Manager job at Advisory Group Ltd | Apply Now

Key Duties and Responsibilities:

• Develop, implement, and manage a comprehensive sales strategy to achieve sales targets and business growth.

• Identify and explore new business opportunities, including expanding into new markets or product lines.

• Build and maintain strong relationships with key accounts, distributors, retailers, and customers.

• Oversee pricing strategies, negotiations, and contracts to maximize profitability.

• Monitor market trends, competitor activities, and customer preferences to adjust sales tactics as needed.

• Lead the development and execution of a robust marketing plan that includes digital, social media, and traditional marketing channels.

• Collaborate with product development teams to introduce new products to the market, including overseeing product launches.

• Create and manage promotional campaigns, events, and sponsorship opportunities to enhance brand visibility.

• Ensure brand consistency across all marketing materials and campaigns.

• Analyze market data and customer feedback to refine marketing strategies.

• Manage and motivate the sales and marketing team to achieve individual and collective goals.

• Provide coaching, performance evaluations, and professional development opportunities for team members.

• Set clear KPIs and monitor team performance to ensure alignment with overall company objectives.

• Develop and manage the annual sales and marketing budget.

• Track expenditures to ensure all campaigns and initiatives are cost-effective and within the approved budget.

• Provide regular reports on the return on investment (ROI) of marketing initiatives.

• Work closely with production, distribution, and logistics teams to ensure timely and efficient delivery of products to market.

• Partner with finance and operations teams to ensure alignment on pricing, promotions, and inventory management.

• Liaise with external agencies, vendors, and partners to optimize marketing efforts.