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PR & Communications Officer - East Africa job at Lapaire | Apply Now
Are you looking for Communications jobs in Uganda 2025 today? then you might be interested in PR & Communications Officer - East Africa job at Lapaire
Kampala, Uganda
Full Time
About the Organisation
Lapaire is a fast-growing company specializing in affordable eyeglasses and eye care services. Founded with a mission to make vision correction accessible to everyone, Lapaire operates in multiple African countries, including Kenya, Uganda, Ivory Coast, and Burkina Faso. The company provides high-quality eyeglasses at competitive prices and offers free eye tests conducted by professional optometrists.
Lapaire's business model focuses on affordability and convenience, ensuring that even individuals in remote or underserved areas can access essential eye care services. They employ innovative strategies, such as mobile clinics and home visits, to reach a broader audience. The company's customer-centric approach emphasizes personalized care and follow-up services to ensure long-term satisfaction and improved vision health.
Lapaire also invests in local communities by creating job opportunities and partnering with local businesses. Their commitment to social impact extends beyond vision correction, as they engage in various initiatives to raise awareness about eye health and the importance of regular eye check-ups.
Lapaire is a fast-growing and committed pan-African company that is revolutionizing the Eyewear market in Africa.
Job Title
PR & Communications Officer - East Africa job at Lapaire
Lapaire
Job Description
Job Title: PR & Communications Officer - East Africa
Organisation: Lapaire
Duty Station: Kampala, Uganda
Salary: 1,200,000 to 1,800,000 UGX
We are looking for a dynamic, creative and results-driven Press Relations and Communications Officer to develop and execute Lapaire’s communication strategy in East Africa. This role plays a crucial part in building and maintaining Lapaire’s brand presence, managing press relationships, and creating compelling narratives that resonate with our target audience.
Duties, Roles and Responsibilities
Develop and maintain strong relationships with journalists, editors, and media houses across East Africa
Create and distribute press releases, media kits, and other PR materials.
Organize and manage press conferences, interviews, and other media events.
Monitor media coverage and manage the company’s response to press inquiries.
Build and execute a Communication strategy in line with Lapaire’s brand voice and image
Develop and execute a regional communication strategy aligned with Lapaire’s mission and goals.
Create engaging content for press releases, blogs, social media, and internal communications.
Collaborate with the digital marketing team to ensure consistency in messaging and brand image across all channels and communications.
Manage crisis communication to mitigate risks and protect the company’s reputation.
Engage with key stakeholders to successfully execute your campaigns
Work closely with internal teams, including Marketing, Operations, and Leadership, to align communication efforts with business objectives.
Build partnerships with influencers, NGOs, and other stakeholders to enhance Lapaire’s visibility and impact.
Provide your management with detailed reporting and analysis
Track and analyze the performance of communication campaigns.
Provide regular reports to the Head of HR & Communications with insights and recommendations for improvement.
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Qualifications, Education and Competencies
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Minimum 2 years of experience in public relations, communications, or a similar role.
Proven experience working with media houses and managing press relationships in East Africa.
Strong understanding of the East African media landscape.
Exceptional written and verbal communication skills.
Proficiency in English and Swahili (French is a plus).
Proficiency in Google Suite and familiarity with digital tools in general.
Personal attributes to be successful in this job
High level of professionalism and attention to detail.
Strong organizational and project management skills.
Passionate about storytelling and brand building.
Ability to thrive in a fast-paced, dynamic environment.
Strong interpersonal skills and ability to connect with people
Ability to work independently and in a team.
Creative thinking and problem-solving abilities.
What we offer
Salary package composed of a base salary (gross) of 1,200,000 to 1,800,000 UGX depending on background and experience and a monthly performance bonus
Benefits include individual medical cover, transportation and communications allowance to complete your tasks
A chance to make a meaningful impact in a purpose-driven company.
Opportunities for professional growth and development.
A dynamic and collaborative work environment.
How to Apply
All suitably qualified and interested applicants should apply online at the Apply Button below.
Deadline: 3rd February 2025
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