Marketing Officer job at Pearl of Africa Cheese | Apply Now

Market research: Conduct market research to understand consumer behavior, preferences, and trends in the dairy industry.

⁠Marketing strategy: Develop and implement comprehensive marketing strategies to achieve business objectives.

⁠Brand management: Manage and maintain the Pearl of Africa Cheese brand, including the development of brand guidelines and ensuring consistency across all marketing channels.

⁠Digital marketing: Develop and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).

⁠Content creation: Create high-quality, engaging content, including blog posts, videos, and social media posts, to attract and retain customers.

⁠ ⁠Event planning: Plan and execute events, such as product launches, trade shows, and promotional activities, to promote Pearl of Africa Cheese’s products.

⁠Budget management: Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.

⁠Performance analysis: Monitor and analyze marketing performance, providing insights and recommendations to optimize marketing strategies.