Marketing Officer job at EBC | Apply Now

• Contribute in the implementation of marketing strategies.

• Organize and attend marketing activities or events to raise brand awareness.

• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).

• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.

• See all ventures through to completion and evaluate their success using various metrics.

• Prepare content for the publication of marketing material and oversee distribution.

• Conduct market research to identify opportunities for promotion and growth.

• Collaborate with managers in preparing budgets and monitoring expenses.

• Deploy successful marketing campaigns and own their implementation from ideation to execution.

• Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

• Build strategic relationships and partner with key industry players, agencies and vendors.

• Oversee and approve marketing material from website banners to hard copy brochures and case studies.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

• Coordinate sales and marketing efforts to boost brand awareness.

• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

DELIVERABLES

• Responsible for communicating a company’s message and managing campaigns.

• Brand promotion, helping design the annual sales plan, planning marketing events, writing sales copy and reporting to the General Manager.

• Communicating on our product positioning and value propositions prospective buyers.

• Articulate the customer problem that a company’s product is trying to solve.

• Regularly collect information from multiple sources, develop strategies to analyze it and position against it and setting up processes and tools to disseminate this quickly and regularly to the sales teams.

• Marketing initiatives to deliver on corporate strategy.

• Overarching strategy to market the product.

• Product position and value proposition.