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Marketing Officer-Brand & Sponsorships job at Postbank | Apply Now
Are you looking for Bank Jobs in Uganda 2024? If yes, then you might be interested in Marketing Officer-Brand & Sponsorships job at Postbank Uganda
Kampala, Uganda
Full-time
About the Organisation
PostBank Uganda Limited is one of Uganda's most esteemed financial institutions, known for its dedication to delivering reliable banking services across the nation. Established with a mission to promote financial inclusion and foster economic development, PostBank has grown to become a trusted name in the Ugandan banking sector.
History and Growth
PostBank Uganda Limited has a rich history that dates back to its inception as a savings bank within the Uganda Post Office in the 1920s. Over the decades, it evolved to meet the changing financial needs of the population. In 1998, it was incorporated as a limited liability company, marking a significant milestone in its journey toward modernization and growth.
Today, PostBank operates an extensive network of branches and ATMs across Uganda, ensuring that even the most remote communities have access to essential banking services. The bank continues to expand its footprint and enhance its service offerings to meet the diverse needs of its customers.
Vision and Mission
Vision: To be the leading provider of inclusive financial services in Uganda.
Mission: To provide reliable, affordable, and innovative financial solutions to all Ugandans, particularly those in underserved areas, thereby contributing to their economic well-being and the country's overall development.
Job Title
Marketing Officer-Brand & Sponsorships job at Postbank Uganda
Job Description
This role is responsible for managing the Bank’s Brand through monitoring, inspection, and maintenance to ensure standardization, uniformity and consistency in brand applications, as well as driving the bank’s sponsorship strategies and the portfolio of sponsorship events.
Duties and Responsibilities
Coordinate design concepts, brand application and maintenance across all Service points in line with the branding standards in order to ensure consistency of the brand across all brand touch points.
Manage brand application and usage in a standardized manner across all communication points; Branded items, Stationery, Print media, Outdoor advertising, TV, and Radio.
Monitor the Bank brand through brand audits and mystery shopping to ensure uniformity, consistency, and relevance of the brand across all brand touch points.
Take the lead in the coordination and execution of any initiatives relating to segment/channel targeted events, ensuring proper coordination of suppliers and participants on the ground, crowd management and security, brand visibility, among other things.
Liaise with branches and business units in planning and implementing key segment internal and external communication plans aligned to the Bank’s Business growth plans.
Keep track of all Segment marketing activity spends in line with approved marketing and product development budget.
Implement signage and branding management within and outside branches, ATMs, and Agent networks.
Visit all branches and agents at least thrice a year to ensure the right and current merchandise, brand guidelines are in place and any support, repair, revamp requests are attended to. Report and implement findings from the visit.
In charge of Bank channel branding in alignment with the Bank’s CI Program
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications and Competencies
Strong communication skills (oral and written)
Self-organization and task effectiveness
Planning and coordination skills
Customer centricity and a passion for the PBU brand
Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
Ability to work under pressure in a fast-paced environment.
Bachelor’s degree in marketing, Business, or a related field.
At least 2 years’ experience in either or Banking, Communication, Digital Marketing and PR.
Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand
Knowledge of the Bank’s business model, its strategy and all of its products and services
Good sense of customer behaviour and solid grasp and interpretation of the market environment.
How to Apply
Cover letter, Detailed CV, and Copies of academic documents all as one file.
• Online applications addressed to Chief Human Resources Officer, PostBank Uganda.
• Send application to hr@postbank.co.ug with job title as subject.
• Only shortlisted candidates will be contacted.
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