Marketing Lead Re-advertised job at Tugende | Apply Now

Branding & Brand Communication:

• Assist in maintaining, improving and updating the company's brand identity and guidelines

• Create and manage the brand communication plan, ensuring consistency across all channels and marketing materials

• Manage and negotiate co-branding activities with partners

Marketing Strategy & Budget Management:

• Develop and execute comprehensive marketing strategies and implementation plans aligned with business objectives

• Create a detailed marketing plan and budget in alignment with company objectives with timelines, and performance metrics based on customer insights

• Design marketing plans for new business development products and services at pilot as well as at scaling stage

• Develop a PR plan to complement the social media efforts and enhance brand communication in close cooperation with corporate relations department

• Continuously assess and report monthly to management on market conditions including customer trends, competition and new opportunities

Marketing Campaign Planning & Implementation

• Oversee and prioritise the development of marketing campaigns and initiatives to generate leads and support collections

• Make detailed marketing implementation plan with timelines based on approved budgets, and targeted KPIs for each running campaign

• Effectively implement co-marketing activities with partner organisations, such as suppliers, by timely relationship management, monthly planning sessions

• Ensure the effective execution of marketing activities

• Organise (online) training for (branch) staff to ensure marketing campaigns are properly implemented

• Marketing Partnership management, including relationship management, and negotiation and documentation of partner agreement (MOU/SLA)

• Support the creation of marketing materials, such as brochures, flyers, presentations, and promotional items, adhering to the brand's guidelines

• Prepare briefings for artwork and external consultants for marketing-related activities

• Place timely orders for artwork, and marketing materials, by proper understanding of internal and external processes

• Coordinate with Customer relation department to ensure that SMS campaigns are implemented on time, and promotion calls are conducted according to plan

• Support corporate affairs in crafting press releases, articles, and other PR materials to showcase the company's achievements and initiatives.

• Support corporate affairs with the organisation of public events, product launches, and other promotional activities

• Ensure all (branch) staff is up-to-date on all ongoing marketing campaigns and their roles and responsibilities in those by writing and posting marketing-related content on the Tugende intranet in real time

Social Media Management & Digital Marketing

• Document and execute a well planned and executed social media plan, including a content calendar and enhance brand communication in close cooperation with the corporate relations department

• Manage the company's social media presence and responses on various platforms, including Facebook, Twitter, LinkedIn, etc.

• Develop engaging and relevant content for social media channels to drive engagement and expand the company's online reach

• Monitor social media analytics and report on performance metrics on a monthly basis (e.g. clicks, likes, comments, and shares) and include a slide for SMT presentation

• Ensure all Tugende digital media channels are up-to-date including the Tugende website

Marketing Campaign Effectiveness Monitoring

• Set up and manage a systemized monitoring system for the effectiveness of marketing activities, including writing briefings for dashboards and trackers to monitor KPIs and ROI

• Monitor marketing dashboards and trackers and prepare monthly evaluations/reports of marketing campaigns, sharing of learnings, tracking of KPIs, and incorporating learnings to further optimise and improve marketing campaign effectiveness

• Ensure that all marketing-related data is timely submitted and 100% accurate to ensure that monitoring tools give an accurate reflection of the marketing campaign’s effectiveness

• Present monthly reports and presentations to the Senior Management Team on marketing campaign effectiveness

• Closely coordinate with the Customer Relations Department on conducting timely disbursement and completion questionnaires and analyse this data to do a comprehensive evaluation of marketing campaign effectiveness

Lead Customer Insights:

• Coordinate and provide input on the activities of the customer insights coordinator

• Support on analysis and presentation of customer insights to SMT for existing business processes, products, services, marketing campaigns, or new business and product development

• Support Marketing team on translation of customer insights into marketing strategies for existing on new business to improve customer experience, and enhance product offerings