Head Of Marketing job at Nation Media Group | Apply Now

Develop comprehensive marketing and communications strategies and plans for NMG-Uganda brands that align with our business goals and digital-first strategy.

Lead the marketing team in executing high-impact campaigns that effectively attract and retain audiences across various media platforms, legacy and digital.

Oversee the creation of engaging marketing and communications content that resonates with our target audiences, including videos, blogs, newsletters, and press releases.

Develop and manage the company's brands and reputation across all media, ensuring consistency and coherence in all messaging and content in order to grow awareness and market share (brand manuals inclusive).

Develop, manage and execute a customer service strategy that delights stakeholders.

Spearhead the company's public relations efforts, building strong relationships with key internal and external stakeholders.

Collaborate with other departments to integrate marketing strategies with product development, sales, and customer service initiatives.

Develop and implement an annual market research plan that will guide decision making in marketing, content (editorial and broadcast), product development etc.

Analyze market trends and data to refine strategies and report on ROI and campaign performance to senior management.

Regularly conduct cross-departmental brand sessions so that the commercial and content teams understand the brand personas, their audiences and the market trends.

Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.

Coordinates with HR Manager and General Manager Commercial, the department's human resources and programmes to ensure a highly motivated, disciplined and developed marketing team.

Prepares and manages the approved marketing communications budget, allocating resources for maximum impact.