Head of Digital Marketing job at Next Media | Apply Now

Strategy and Leadership:

• Develop Digital Marketing Strategy: Create and implement a cohesive digital marketing strategy that aligns with the company’s objectives and enhances brand visibility across all digital channels.

• Team Leadership: Lead and mentor the digital marketing team, fostering a collaborative and high-performance culture.

• Budget Management: Oversee the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.

• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns

Campaign Development and Execution:

• Integrated Campaigns: Design and execute integrated marketing campaigns that leverage multiple digital channels, including SEO, SEM, social media, email, and content marketing.

• Content Strategy: Develop and oversee content strategy, ensuring consistent brand messaging across all digital platforms.

• SEO and SEM: Optimize the company’s website and online presence to improve search engine rankings and manage pay-per-click (PPC) campaigns.

• Social Media Management: Oversee social media strategy, including content creation, community management, and paid advertising.

Data Analysis and Optimization:

• Analytics and Reporting: Utilize web analytics tools to track and analyze website traffic, user behavior, and campaign performance. Generate reports and provide actionable insights to senior management.

• A/B Testing: Implement A/B testing and other testing methodologies to continuously optimize digital marketing campaigns.

• Conversion Rate Optimization (CRO): Identify and implement strategies to improve conversion rates across digital channels.

Collaboration and Communication:

• Cross-functional collaboration: Work closely with other departments, including sales, product development, and customer service, to ensure alignment of marketing efforts and business goals.

• Vendor Management: Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives.

• Stakeholder Communication: Regularly update senior leadership on digital marketing performance and strategic initiatives.

Innovation and Trends:

• Industry Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Integrate new and innovative approaches to keep the company at the forefront of the industry.

• Technology Integration: Evaluate and implement digital marketing technologies and platforms that enhance marketing efficiency and effectiveness.

• Placement: Ensure strategic ad placements on relevant websites and digital platforms.

  
  

Monitoring and Optimization:

• Performance Tracking: Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• A/B Testing: Conduct A/B tests to determine the most effective ad creatives and targeting options.

• Optimization: Continuously optimize campaigns based on performance data to improve results.

Strategic Planning:

• Audience Analysis: Conduct thorough research to understand the target audience’s demographics, behaviors, and preferences.

• Platform Selection: Identify the most effective digital platforms (e.g., Google, Facebook, Instagram, YouTube) for ad placements based on audience insights.

• Budget Management: Allocate and manage the advertising budget across different platforms and ad formats to maximize ROI.

Ad Formats and Placement:

• Display Ads: Manage the creation and placement of visual ads on websites and apps.

• Search Ads: Develop and optimize text-based ads for search engines like Google.

• Social Media Ads: Create and manage sponsored posts and ads on social media platforms.

• Video Ads: Plan and execute video ad campaigns on platforms like YouTube.

• Native Ads: Integrate ads seamlessly with platform content for a more natural user experience.

  
  

Programmatic Buying:

• Real-Time Bidding (RTB): Utilize automated bidding for ad impressions in real-time auctions.

• Demand-Side Platforms (DSPs): Use DSPs to buy ad inventory across multiple exchanges.

• Data Management Platforms (DMPs): Leverage DMPs for advanced audience targeting and data analysis.10. Content Management:

• Oversee the creation and curation of engaging and relevant content for various digital platforms, including website, blog, social media, and email.

• Ensure all content aligns with brand guidelines and enhances the company’s voice and online presence.

• Work with designers and content creators to develop multimedia content.