Head, Retail Products job at DFCU Bank | Apply Now

Product Strategy and Oversight

• Own the strategic vision and execution oversight in growing dfcu’s assets and liabilities portfolio business, ensuring income targets are met for Retail A&L products, through leading and evolving the product pricing strategy

• Stay abreast of industry trends, role players, opportunities and challenges to ensure that dfcu’s Retail business is well-positioned to provide competitive and industry-leading products and services

• Drive continuous portfolio innovation, by proactively identifying opportunities for new product development and enhancements

• Own and oversight the execution of the retail products campaigns/activity calendar, aligned with dfcu’s retail strategy, driving both lead and lagging indicators of the portfolio’s profitability

• Continuously engage with customers, both in ad-hoc focus groups and the wider customer satisfaction surveys, identifying product enhancement opportunities, and executing action plans to address emerging gaps

• Drive the ALCO (Asset and Liability Committee) discussions for Retail products, advising on the most appropriate interest rate strategy, covering balance sheet and income impacts

• Monitor and proactively provide feedback to the leadership team on local competitor product activity and pricing, with insights on the implications for dfcu

• Provide direction and input to the marketing teams in the development of product, segment and sector campaigns

• Proactively contribute to the digitisation agenda and relevant transformation initiatives

Business Performance

• Provide clear direction to the product management and retail business unit segment teams, translating and prioritizing product strategy into business performance measures at team and individual level

• Take accountability for the overall achievement of the retail A&L product portfolio performance objectives in the areas of:

• Individual products, segments and sector customer value propositions

• End-to-end A&L product customer experience

• Retail product pricing and tariff reviews

• Retail A&L products cost performance and NIMs

• Product risk and rigour management

Budget accountability

• Partner with Retail Segment Heads and Integrated Channels leadership, to drive execution of the products sales calendar, and provide input into the always-on sales strategies

• Implement performance controls to proactively measure achievement against strategic targets and address changes or non-performance

Product Governance and Controls

• Review monthly tariff adherence and revenue assurance reports, ensuring quick resolution and exceptional approval where needed, for any errors and deviations

• Own the review and approval of all retail product reports and notices to the board, regulators, and customers, as applied, before their distribution

• Collaborate with cross-functional teams including Technology, Finance and Integrated channels, ensuring issues linked with product design, distribution and fulfilment are documented, and resolved within the shortest time possible

• Ensure compliance with both internal and regulatory governance standards, in driving product reviews, enhancements and the implementation of new products and/or product distribution channels

Team Leadership and Development

• Resource, build and develop a motivated and high-performing product management team

• Create and foster a positive, empowering team and work environment with open communication, individual ownership, personal initiative, timely resolution of conflicts and compliance with company standards

• Provide thought leadership to the team and drive a culture of transformation and innovation by encouraging knowledge