Franchise Brand Manager job at Next Media | Apply Now

Key Duties and Responsibilities:   

Brand Strategy and Management:

• Develop and implement the overall brand strategy for franchise products, ensuring consistency across all franchise locations.

• Maintain the brand’s image, tone, and messaging in alignment with the company’s vision and market positioning.

Marketing and Promotions:

• Oversee the development and execution of marketing campaigns, including advertising, digital marketing, promotions, and PR, to enhance the franchise’s visibility and reputation.

• Work closely with the marketing team and franchisees to develop localized marketing initiatives tailored to specific markets.

Brand Guidelines Enforcement:

• Ensure that franchisees comply with the established brand guidelines, from visual branding elements to customer service standards.

• Conduct regular audits to ensure that all franchise locations maintain consistent brand representation.

Collaboration with Franchisees:

• Act as the main point of contact for franchisees on all matters related to brand development, marketing support, and customer engagement.

• Provide guidance and resources to franchisees to help them execute effective local marketing strategies.

Product and Brand Alignment:

• Work closely with product development teams to ensure that all franchise products align with the brand’s identity and market positioning.

• Stay up-to-date with market trends, customer preferences, and competitor activities to keep the brand relevant and competitive.

Customer Engagement and Feedback:

• Develop strategies to enhance customer engagement and loyalty, including loyalty programs, customer feedback systems, and social media interaction.

• Monitor customer feedback to improve franchise performance and refine the brand experience.

Data Analysis and Reporting:

• Analyze market data, customer insights, and sales reports to assess the effectiveness of brand strategies and campaigns.

• Provide regular reports to senior management on brand performance, market share, and growth opportunities.

Innovation and Brand Growth:

• Identify new opportunities for brand expansion, including new markets, product lines, and partnerships.

• Continuously explore innovative marketing tactics and channels to keep the brand at the forefront of the market.