Digital Marketing Specialist job at Exim Bank Uganda | Apply Now

Digital strategy development by creating and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.

Content creation & management through developing engaging content for various digital platforms, including social media, email marketing, and the bank’s website.

SEO & SEM through optimizing website content for search engines and managing paid search campaigns to improve visibility and drive traffic.

Social media management by overseeing the bank’s social media presence, including content planning, posting, and engagement with followers.

Data analysis & reporting through monitoring and analyzing digital marketing performance using tools like google analytics and providing regular reports with actionable insights.

Email marketing from design and execution of email marketing campaigns, ensuring compliance with best practices and data privacy regulations.

Ai & automation by leveraging ai and machine learning tools to enhance customer segmentation, personalize content, and automate routine marketing tasks.

Video Content Creation by producing high-quality video content for marketing campaigns, social media, and the bank’s website.

Capture professional photographs for use in digital marketing materials, ensuring they align with the bank’s brand image.

Work closely with the marketing team, product managers, and other stakeholders to ensure alignment and consistency across all digital channels.