CRM Manager job at FairMoney | Apply Now

CRM Strategy & Execution

• Design and execute a robust CRM strategy to support customer acquisition, engagement, and loyalty.

• Build personalized customer journeys using behavioral and demographic data to drive retention and conversion.

Multi-Channel Campaign Management

• Plan, implement, and optimize CRM campaigns across channels such as email, SMS, push notifications, and in-app messaging.

• Apply A/B testing and campaign analytics to continuously improve performance and ROI.

Customer Segmentation & Personalization

• Leverage data to segment customers based on lifecycle, transaction history, and preferences.

• Deliver hyper-personalized content and promotions to enhance satisfaction and reduce churn.

CRM Platform Oversight

• Manage CRM tools such as Customer.io, Salesforce, HubSpot, or similar platforms.

• Ensure seamless integration of CRM systems with internal platforms, including core banking and mobile apps.

Data & Performance Analysis

• Track key CRM KPIs including retention, churn, CLV, and NPS.

• Generate actionable insights to support product development and marketing strategies.

Compliance & Data Governance

• Ensure all CRM activities comply with local data protection laws and ethical data practices.

• Maintain high standards of customer data privacy and transparency.

Cross-Functional Collaboration

• Collaborate with marketing, product, tech, and customer support teams to align CRM efforts with overall business goals.

• Address customer pain points through shared insights and feedback loops.

Market Insights & Localization

• Monitor market trends and consumer behaviors across African regions.

• Adapt CRM strategies to reflect linguistic, cultural, and economic diversity across local markets.