Communications & Marketing Coordinator job at NFT Consult | Apply Now

Performance Objectives

Communication and Marketing (40%)

• Plan and execute a sequence of communications, actions and events for each donor in the portfolio to ensure uniquely tailored donor experiences.

• Develop, manage and execute the company Marketing & Communication strategy and implement it across Print, Broadcast, Radio, Outdoor and Online media.

• Design and develop a communications manual.

• Manage incoming and outgoing media, pitch stories, write and manage review of communications materials (op-eds, press releases, talking points, reports, newsletters, blog posts, social media content and speeches) provide rapid and strategic responses to queries to increase visibility and brand stature of Company.

• Store and keep track of all data related to communications (photos, videos, stories, print).

• Collaborate with the Head of RSM to develop and execute marketing and communication campaigns centred around key themes/messaging that appeal to university graduates and professionals.

• Create awareness of the fellowship program through marketing channels such as print, social media, radio and television.

• Manage and optimize online presence, including website, social media channels, and digital advertising campaigns.

• Develop and implement a clear and consistent communication strategy across all platforms, and create compelling content (written, visual, and video) that inspires our target audiences.

• Conduct market research and analyze data to inform marketing decisions and measure campaign effectiveness. Stay current on marketing trends and adapt strategies accordingly.

Fundraising (30%)

• In collaboration with the Development and Partnership Manager, organize fundraising and donor engagement events and online campaigns targeted to both local and global current and prospective Company partners and supporters.

• Visit alumni, fellows and classrooms to take photos and gather stories and data tailored towards exciting current and potential partners about the Company’s work.

• Support the fundraising team with donor reporting and write donor impact reports tailored to their interests.

• In the case of donor engagement visits, collaborate with the Development & Partnership Manager to draft donor communications and stories of impact

Public Relations (20%)

• Proactively secure positive media coverage for the company in local and national media outlets.

• Serve as a primary liaison with reporters, manage media inquiries and represent the company as a spokesperson when necessary.

• Develop and execute strategic partnerships to increase brand awareness and amplify the company's message.

• Manage media relations and build strong relationships with journalists and key influencers

• Monitor media mentions and public sentiment towards Company.

• Manage crisis communication efforts, if necessary.

Management (10%)

• Manage relationships with external consultants on branding, event planning and      marketing.

• Set clear goals and objectives for the department, track progress, and report on results.

• Stay informed on the latest trends and best practices in the communications field.

• Develop and oversee the Marcomms budget.