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Brand & Marketing Manager job at Postbank | Apply Now
Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Brand & Marketing Manager job at Postbank Uganda
Kampala, Uganda
Full-time
About the Organisation
PostBank Uganda Limited is one of Uganda's most esteemed financial institutions, known for its dedication to delivering reliable banking services across the nation. Established with a mission to promote financial inclusion and foster economic development, PostBank has grown to become a trusted name in the Ugandan banking sector.
History and Growth
PostBank Uganda Limited has a rich history that dates back to its inception as a savings bank within the Uganda Post Office in the 1920s. Over the decades, it evolved to meet the changing financial needs of the population. In 1998, it was incorporated as a limited liability company, marking a significant milestone in its journey toward modernization and growth.
Today, PostBank operates an extensive network of branches and ATMs across Uganda, ensuring that even the most remote communities have access to essential banking services. The bank continues to expand its footprint and enhance its service offerings to meet the diverse needs of its customers.
Vision and Mission
Vision: To be the leading provider of inclusive financial services in Uganda.
Mission: To provide reliable, affordable, and innovative financial solutions to all Ugandans, particularly those in underserved areas, thereby contributing to their economic well-being and the country's overall development.
Job Title
Brand & Marketing Manager job at Postbank Uganda
Job Description
This position is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager
will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.
Duties and Responsibilities
Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.
Drive new ideas and day to day marketing department operations.
Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.
Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications and Competencies
Strong communication skills (oral and written)
Self-organization and task effectiveness
Planning and coordination skills
Customer centricity and a passion for the PBU brand
Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
Ability to work under pressure in a fast-paced environment.
Bachelor’s degree in marketing, Business or a related field
Post Graduate qualifications is an added advantage.
Professional qualifications in CIM/ CIPR are an added advantage.
At least 7 years’ experience in marketing, with experience in leading teams.
Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
Knowledge of the Bank’s business model, its strategy and all of its products and services.
Good sense of customer behaviour and solid grasp and interpretation of the market environment.
How to Apply
Cover letter, Detailed CV, and Copies of academic documents all as one file.
• Online applications addressed to Chief Human Resources Officer, PostBank Uganda.
• Send application to hr@postbank.co.ug with job title as subject.
• Only shortlisted candidates will be contacted.
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