2 Social Media Specialist job at Securitex | Apply Now

Key Responsibilities:

1. Content Creation and Management:

   • Develop and execute a comprehensive social media strategy aligned with business goals.

   • Create, edit, and publish engaging and shareable content (text, images, videos, and other multimedia) tailored to each platform.

   • Manage the content calendar to ensure consistent and timely updates.

2. Platform Management:

   • Oversee daily operations of social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

   • Respond to comments, messages, and mentions promptly to foster community engagement.

3. Campaign Development:

   • Design and implement social media campaigns to promote brand awareness, drive traffic, and generate leads.

   • Collaborate with the marketing team for cross-platform campaigns.

4. Analytics and Reporting:

   • Monitor and analyze performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Hootsuite, or Buffer.

   • Provide actionable insights and adjust strategies based on data analysis.

5. Trend Monitoring:

   • Stay updated on the latest trends, tools, and platform features to incorporate innovative strategies.

   • Identify and capitalize on emerging opportunities to boost visibility.

6. Collaboration:

   • Work closely with graphic designers, videographers, and content creators to develop visually appealing posts.

   • Collaborate with other departments to highlight key initiatives, products, or services.