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Tugende uses asset finance, technology, and a customer-centric model to help informal sector entrepreneurs dramatically increase their economic trajectory. Tugende’s core asset finance packages include medical and life insurance, training, safety equipment, and digital credit profiles in addition to affordable asset financing for SMEs. By helping clients grow economically and build digital track records of responsibility, we are creating a long-term ecosystem for MSMEs to grow and thrive.

Tugende is tackling the credit gap for small businesses in Africa by enabling informal entrepreneurs to 1) own income generating assets, 2) build a verifiable digital credit profile, and 3) earn future growth opportunities through the Tugende digital platform. This platform includes discounts, smartphones, e commerce opportunities, and on demand credit lines. Tugende has financed 70,000+ clients and has hundreds of employees serving clients across 22 branches in Uganda and 10 in Kenya.

Tugende means “let’s go” in Luganda and what you see when you get on the back of a motorcycle-taxi and it signifies the company's mission. Tugende has been recognized as a 2012 Unreasonable Fellow, 2014 Echoing Green Global Fellow, 2016 GSBI Fellow, and received the MIT Zambezi prize in 2015 as one of the top 3 financial inclusion start-ups in Africa. We have appeared in The Guardian, BBC, Economist, and 2021 Inclusive Fintech50! Award Winner, African Banker 2022 Financial Inclusion Award, the lend a hand blog, and Reuters video. Beyond geographic growth, Tugende's future includes multiple asset finance products and tools to help Tugende reach millions of clients across Africa without losing high-touch personal support.