The Uganda Tourism Board (UTB) is a government agency mandated to promote and market Uganda as a premier tourism destination, showcasing its rich biodiversity, diverse cultures, and unique attractions, including the renowned mountain gorillas and the source of the Nile.

Established in 1994, UTB has gained national and international recognition for its strategic efforts in positioning Uganda as a must-visit destination in Africa, working closely with stakeholders in the tourism and hospitality industry to enhance visibility and competitiveness. With a collaborative and innovative work culture, UTB offers a dynamic environment for professionals passionate about tourism development, providing job opportunities in marketing, research, quality assurance, and destination management with flexible work arrangements to foster productivity and work-life balance.

The organization continuously evolves by leveraging digital marketing, sustainable tourism initiatives, and public-private partnerships to drive sector growth and enhance visitor experiences. Operating within Uganda and internationally through strategic engagements, UTB upholds core values of professionalism, integrity, inclusivity, and sustainability, ensuring responsible tourism that benefits local communities and preserves natural and cultural heritage.

As part of its corporate social responsibility, UTB promotes eco-friendly tourism, supports community-based tourism enterprises, and engages in conservation efforts to safeguard Uganda’s tourism assets for future generations. For more information, visit their official website at https://utb.go.ug/